Surfing, Schools and Jets: WeWork’s Bets Follow CEO Adam Neumann’s Passions
WSJ
WeWork Cos. chief Adam Neumann, an avid surfer, took the company jet to Hawaii over the December holidays and hit the waves with a surfing legend he admires, Laird Hamilton. Mr. Neumann’s office-space giant had weeks earlier struck a deal with Mr. Hamilton, and announced in January that it led a $32 million investment in the pro surfer’s natural-foods business, Laird Superfood. The investment extended a series of far-flung initiatives by WeWork, which has been trying to expand beyond its cor…