‘Ultimate Terror’: Is Virtual Reality The Hotel Sector’s Next Disrupter?
BISNOW
More than a decade ago, BD Hotels co-founder Richard Born read that anyone in business who wasn’t thinking about how technology could radically change what they do would be left on the dustheap of history. The developer of some of Manhattan’s most popular hotels says it was a statement in Thomas L. Friedman’s book “The World Is Flat: A Brief History of the Twenty-first Century” that he took to heart. But now he thinks he should have done even more.