Gen Z Will Sacrifice Personal Space for Amenities and Convenience
Multifamily Executive
The global pandemic rages on, but multifamily developers and owners continue planning for the future. With nearly one-quarter of the U.S. population consisting of Gen Z, developers need to prepare for the next 10 years of first-time renters. But balancing future renters’ lofty expectations with a price point they can afford will be a challenge.