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The midyear 2024 Proptech market presents a mixed outlook, with some companies maintaining their status and others seeing increased demand. Despite the ongoing economic and social impacts of COVID-19 and high interest rates, investors and principals highlight a growing demand for technology that reduces operating costs. This practical focus, particularly on AI and ROI, is driving the industry's current trajectory and is expected to continue through the end of 2024.

Original article posted on July 2, 2024