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The rapidly growing housing needs of seniors and students are drawing significant attention from proptech companies. Unlike those targeting massive, established markets like multifamily or office real estate, these firms are focusing on underserved niche sectors, which they see as offering greater opportunities for current and long-term profitability. Entrepreneurs in the field believe that catering to these specific needs provides a valuable and profitable service in the evolving real estate landscape.

Original article posted on June 11, 2024