Corcoran begins new lead-gen push via Facebook ads
THE REAL DEAL
The Corcoran Group is officially embracing lead generation. The brokerage is launching an exclusive partnership with Swedish firm AdFenix beginning August 1 that will automatically create Facebook ad campaigns for every new listing on Corcoran’s website, and use an algorithm powered by artificial intelligence to target potential homebuyers. Agents will also gets ads for themselves and their teams through the partnership, which is entirely paid for by Corcoran. Through AdFenix, there is als…
