Curated daily by our industry experts. Stay informed on how tech is shaping the real estate industry with these important headlines.
DROR POLEG | LINKEDIN
Welcome to the desert of the real. Jean Baudrillard coined the term in 1981 to describe a world in which reality is a derivative of its representation — a world in which the map is all there is and the territory itself is disintegrating. Baudrillard was grappling with the nature of consciousness in the time of hyperreality, when it is no longer possible to distinguish between what isand what seems.
Micheal Beckerman
In the old days of retail—the era of Don Drapers marketing to consumers from Madison Avenue—the go-to formula for retail success was simple: Build a great product, then sell the hell out of it by any means possible. “Any means possible,” however, actually just meant leveraging the few key channels available to marketers back then. Fast forward to the 2000s, and somehow—impossibly—retail was still just an extension of a company’s marketing. Sure, there were a few additional channels available…
NY TIMES
WILMER, Tex. — At the public library in Wilmer, Tex., books were checked out not with the beeps of bar code readers but with the scratches of pen on notebook paper. Out on the street, police officers were literally writing tickets — by hand. When the entire computer network that keeps the small town’s bureaucracy afloat was recently hacked, Wilmer was thrown into the digital Dark Ages.
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CREtech
Download CREtech’s 2019 Mid Year Report on the State of The Commercial Real Estate Sector today to learn about the record setting $14 billion VC investment into the commercial real estate tech sector in 2019 so far, what to expect in terms of VC investment for the remainder of 2019, the top 5 funding trends of 2019 and more. Plus, get access to our directory of the most innovative technology providers and startups for the commercial real estate industry
CREtech
In a rare public appearance, attendees of #CREtechNYC2019 will hear from Related’s Hudson Yards Chief Digital Officer, Scott Evans and Chief Technology Officer, Kenneth Finnegan, about how technology has shaped Hudson Yards into one of the most globally sophisticated and innovative mixed-use projects ever constructed.
NY TIMES
Opportunity zones were created to spur development in distressed neighborhoods, but developers in some areas are struggling to find tenants for their new properties. Their savior may be another rising trend in commercial real estate: co-working. Lured by the lower cost of shared office space, start-ups also gain access to a network of eager investors looking for companies to back, a combination that is helping to create incubators in underserved markets….
WSJ
Investors and analysts are looking at the rocky experience of a WeWork rival that went public nearly 20 years ago for insight into what could lie ahead for the New York-based co-working company. WeWork’s parent, We Co., last week released papers for its initial public offering, which could price by next month. Unlike Lyft Inc., Snap Inc. and a number of other startups that have gone public recently, We Co. already has a public competitor with a similar business model in IWG PLC….
BISNOW
The business model of Utah startup Neighbor is easy to understand: be the Airbnb of the self-storage industry by matching people with extra space to other people with goods to store. Also, undercut conventional self-storage competitors on price, and take a piece of the $38B self-storage industry.
BISNOW
Flexible workspace company Breather has added another executive to its growing C-suite, with Phillippe Bouffaut coming on as chief technology officer. Most recently vice president of products and engineering at media intelligence company Cision, Bouffaut will focus on further improving Breather’s digital booking system and office management capabilities. That will include implementing an app to assist office managers with various time-consuming tasks, such as ordering groceries.
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