PropTech – the future of real estate
LEWISSILKIN
Traditionally real estate has been a bit of a dinosaur when keeping up with progressions in technology. ‘PropTech’ has however more than quadrupled in the last 5 years. But what exactly is it? Alex Edds, director of innovation, at JLL UK describes it as “On the face of it, proptech is the digitalisation of real estate, but beneath the surface there is so much more to it than that. At its core, proptech addresses fundamental questions of how we experience and extract value from real estate.” Acc…