Google Cookie Ban Puts Real Estate Tech on a First-Party Data Diet
Ris Media
Third-party cookies for targeted advertising are being phased out on significant browsers, leaving some real estate tech companies wondering what’s on the horizon for the future of online house hunting. It’s been over a year and a half since Google announced plans to scrap its third-party cookies on Google Chrome, following suit with other top browsers that have phased out technology that tracks web-browsing habits….