This Months-Old Startup Attracts Major Landlord Investors From Blackstone to Starwood
CoStar
Years after the airline, hotel and retail industries began using loyalty programs to attract and keep customers, major U.S. commercial real estate landlords are now catching up to the idea of adopting their own version as a tenant amenity. Blackstone Group, AvalonBay Communities, Equity Residential, The Moinian Group and Starwood Capital Group have joined firms including Wells Fargo and Mastercard to be part of a $60 million funding round for Bilt Rewards, a more than 3-month-old startup bill…
