How Biometrics Will Revolutionize Access to Tenant Data
Princeton Identity
For those with a stake in commercial real estate, data analytics has removed much of the guesswork in how to best manage portfolios and individual properties. Developers and investors are making more educated decisions about where and what to buy, build, and how to mitigate their investment risk. They are also leveraging data to better understand tenant preferences, habits, and lifestyles. Data-driven insights translate to more effective marketing efforts, higher occupancy rate…