Predictive Analytics Offer New Take on Direct Mail Marketing

As digital marketing has become more widespread, it has developed into an essential tool for real estate agents in every sector, including commercial real estate. Direct mail marketing remains a popular and effective marketing technique, yet it can be expensive, particularly considering the broad scatter approach involved. It is not uncommon for real estate agents to spend thousands of dollars on direct mail marketing within a single zip code with no real assurance of the return they will receiv…

New Commercial Real Estate Crowdfunding Platform Launched

Selequity has recently announced the launch of a new crowdfunding platform. The announcement came during TechCrunch Disrupt in New York City. Selequity, a platform providing accredited investors the opportunity to invest in commercial real estate projects, was the first such crowdfunding platform selected to compete during TechCrunch Disrupt. The firm was chosen from a number of other technology companies from around the world. During Startup Battlefield, more than two dozen early stage companie…

Money360 Secures $110 Million for Peer-to-Peer Commercial Real Estate Loans

The online, peer-to-peer lending marketplace Money360 has recently announced securing $110 million in funding. Money360 works to connect commercial real estate borrowers with accredited investors and plans to use the new round of funding to purchase/originate loans through its online lending platform. Funding was secured through a loan purchase agreement for $100 million, with the remaining $10 million raised in cash through Money360’s subsidiary, M360 Fund 1, LLC. Timing for the firm’s new robu…

MassVenture Launches First Investment Crowdfunding Project Launched in Texas for Retail Investors

In Texas, investors are now able to take advantage of the first crowdfunding project designed specifically for the retail sector. Launched by MassVenture, the investment crowdfunding portal is based in the Dallas-Fort Worth area and will give any resident of Texas the ability to invest in a multi-million dollar real estate project by making a minimum investment of $500. Interested investors are able to sign up on the portal free of cost and view offerings for a period of 21 days during the pre-f…

First Social Media Website Dedicate Solely to Real Estate Launched

While social media has rapidly overtaken the world and irrevocably changed the way in which we communicate, most such social media networks have remained fairly generalized. Now, a new social media website focused solely on the real estate sector has been launched and is looking to change the way in which real estate agents conduct business. Relola, based in San Francisco, is based on the concept of placing real estate agents first by offering them a platform that will allow them to demonstrate …

CrowdStreet Launches New Product to Assist Developers in Staging Fundraising Efforts

CrowdStreet, the commercial real estate marketplace has recently announced the launch of a new product that is designed to help developers with their fundraising efforts. The new product, CrowdStreet Sponsor Direct, will serve as a private-label product platform specifically for real estate developers and operators who wish to provide crowdfunded real estate investor management capabilities and fundraising via their own branded website. Since its launch, CrowdStreet has participated in more tha…

ACS Cloud Revolutionizes Energy Efficient Buildings

Throughout the commercial real estate industry, efforts are underway to provide techniques that will result in improved energy efficiency. Genea has announced the introduction of the Afterhours Control System, also known as ACS Cloud, which will provide tenants with direct access to lights and HVAC on an afterhours basis via a computer, tablet, or smartphone. The system works by connecting directly with the automation system in a building. As a result, it is able to eliminate a significant amoun…

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Second Century Ventures Chooses New Real Estate Accelerator Class

Second Century Ventures, the strategic investment arm for The National Association of Realtors® has recently announced the seven organizations selected to participate in the 2015 REeach® class. The real estate class serves as a growth technology accelerator program. According to the National Association of Realtors, the Reach program is unique from other types of accelerators in that it provides a focus specifically for real estate and related industries. The seven companies selected to particip…

WeWork Members Mean $4.4B In GDP For LA, Study Finds

In Los Angeles, WeWork’s more than 12,000 members across 16 locations generate $4.4B in gross domestic product, nearly 1% of the county’s annual output, and contribute a portion of the $93M in personal and business taxes collected in California, according to an economic study released Wednesday.