Will anyone succeed at bringing social to real estate?

ListTrac Makes It Possible to View the Life of a Listing

As any good marketer knows, measuring the performance of marketing materials is essential to success. For real estate agents, that means measuring the performance of property listings. Now, thanks to the introduction of a free tool, real estate agents are able to do just that. ListTrac and MLSListings Inc have combined their resources and tech knowledge to deliver robust analytics and lead generation to the world of real estate. How the New Listing Analytics Tool Works Through the use of the new…

New Holographic Property App Seeks to Change the Way Buyers Look for Properties

For anyone who grew up watching Star Trek, the concept of holographs might seem interesting but a bit futuristic. A group of teens; however, have tapped into the potential of holographic technology to create a real estate startup company that could change the way that buyers and renters search for properties. Holographic Estate, still in the early stages, targets people who are planning to rent or sell their homes. The app works by taking a 3D rendering or model and inputting it in your smartpho…

ListingConnect Making Listings Easier for Buyers, Sellers, and Agents

Connecting with buyers is arguably one of the most important functions of a real estate professional. Now, a new product is making it easier for agents and brokers to get the process started. ListingConnect begins by having agents create a profile about themselves complete with links to their social media accounts and website, thus giving prospective clients an opportunity to get to know them better. Home sellers can even use the app to upload information and photos about their properties, in ad…

The “One Thing” Most Successful Entrepreneurs Have in Common…

Will2Design Changing the Paradigm for Real Estate Websites

In today’s ever-evolving world of technology, real estate professionals must ensure they are able to maintain a fresh online presence while staying up to date with the latest technological trends. Will2Design has released a new product that now makes it easier for real estate professionals to be found online through the use of innovative website design practices. Masterdigm was designed based on the idea of providing real estate professionals with a fully featured CRM solution with WordPress-int…

Crowdfunding Now Fueling Real Estate Flips for Investors

Now that the housing market has finally turned around and prices are on the rise in most parts of the country, home flippers are re-emerging. Unlike before the housing crisis, today’s investors are taking advantage of a full suite of new technological advances to increase their chances of success. Among those tools are crowdfunding sites that offer the opportunity to bring in cash for funding purchases and renovations. As most flippers know, one of the most challenging aspects of flipping a prop…

Acquire Real Estate Exchange Gives Investors to Resale Equity Interests 

While many real estate platforms that have emerged over the past few months have remained focused on providing financing for projects, relatively few have focused on the ability to liquidate projects. A new crowdfunding site launched by Acquire Real Estate is now changing that. Via the new exchange, real estate investors will be provided with a tool that will make it possible to place their equity interests up for sale. As a result, investors will be able to benefit from potential liquidity of t…

Realty Mogul Takes Big Step by Offering Commercial Lending

Realty Mogul has recently announced the launch of a brand new commercial real estate lending division. Serving as an expansion of the firm’s existing crowdfunding platform, the new division will focus on providing funding for office, multifamily, retail, and industrial commercial properties. Loans will range between $1 million and $10 million. Funding for the loans will come from a combination of permanent financing, bridge financing, and private money. According to the CEO of Realty Mogul, the…

Predictive Analytics Offer New Take on Direct Mail Marketing

As digital marketing has become more widespread, it has developed into an essential tool for real estate agents in every sector, including commercial real estate. Direct mail marketing remains a popular and effective marketing technique, yet it can be expensive, particularly considering the broad scatter approach involved. It is not uncommon for real estate agents to spend thousands of dollars on direct mail marketing within a single zip code with no real assurance of the return they will receiv…