Rofo.com just rolled out its new Listings Widget. It is slick, clean and simple to implement. From Rofo's announcement:
We’re excited to unveil a new (and easier way) for commercial real estate brokers, agents, property managers and landlords to present available listings on their own website.

The Rofo listings widget (please help us come up with a better name) is:

FREE
SCALABLE
FLEXIBLE
CUSTOMIZABLE

And it’s easy to use. It’s packed with functionality, easy on the eyes, simplifies data management, keeps you in control of your listings data, and leverages Rofo’s tools for lead capture and routing on any device!

The Google map is interactive, Yelp amenities (like parking and coffee shops) are integrated, and your website visitors never leave your site! Your listings and your traffic. If you have videos of your properties on Youtube they will be displayed. If you have attachments like floor plans, they will also be displayed.

Best of all, it’s one single line of software code. Your web developer will enjoy this. And you can place it on as many sites as you like.

Need to mention again that it’s free. Oh, and if you want/need to update other listings sites and brokers in your market, they can subscribe to your RSS or you can export to Excel and email the file.

Okay, maybe you missed it.

Here's the best part for me: If you want/need to update other listings sites and brokers in your market, they can subscribe to your RSS.

Maybe this little RSS feed is the email killer we've all I've been begging for.

Here is a preview:

And, with this new widget, Rofo can truly go head-to-head with other listing engine providers, who will remain nameless...