EXCLUSIVE Q&A WITH #RETAS SPONSOR BRYAN COLIN, CO-FOUNDER & CEO AT VIRTUALAPTCan you describe your site?

VirtualAPT’s mission is to help landlords and brokers market their properties in an immersive and interactive way; differentiating their offering while saving time and money. Our VR/360º videos recreate a walkthrough tour of real space. The combination of mobility, verbal sales presentation, and 4K-quality visualization is the most advanced way to view and market space. We create customized content in multiple languages allowing for maximum global engagement. We bring more qualified eyes to each property: leasing and selling spaces faster. Our proprietary technology, including our custom player, connects the global marketplace while maintaining the interpersonal aspects of a face-to-face interaction.

What problems are you solving for real estate professionals?

We are helping agents market their property with the most technologically advanced solution. We are bringing agents’ marketing from flyers and 2D pictures to moving 360º video. We are also providing the purchaser the ability to walk through the property from the comfort of their own home without feeling like they are missing anything or being misled by pictures.

What is the latest news on your product?

Our engineers developed a method of wirelessly streaming a live feed from our 360 camera for immediate feedback on positioning and lighting within the scene, viewable via an LCD screen on the robot, much like a conventional film monitor.

Our team has invented 16 unique algorithms in the VR/AR space.

Shorter, more compact and stable rover base with improved (~2x) battery life

What are your views on the current real estate tech sector?

As the press of the “antiquated industry” has become mainstream, the real estate industry is under pressure to adapt to technology as fast as possible. The industry is in the middle of a tech boom as brokers and agents are using technology to advance their business and provide a better client experience. The market is hot and with the tech boom, we believe both will continue and the industry will grow and adapt to modern technology standards.

What are your future plans?

New fundraising round

Expand internationally

Build additional robots

Patent development and protection (we have 18 patents pending)

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