Commercial real estate technology improves a brokerage’s client relationships.

Why? Any process that helps the brokerage focus on the real work of building personal client relationships is a competitive advantage. We’ve collaborated with CRE marketing leader Buildout, to create an ebook for brokers that explains how to leverage marketing technology to improve client service, win more listings, and maximize success.

What are common brokerage pain points?

For starters, the multiple websites and marketing collateral used to promote a client listing fosters data duplication. Every time listing data changes, someone must update the new information across the numerous resources. Large brokerage firms face challenges in leveraging the brand’s reputation accurately while strengthening its image across a vast team network. Ensuring a cohesive brand look with all marketing collateral requires resources devoted to training and oversight. Another time consuming task is generating proposals for potential clients. These administrative tasks duplicating data, ensuring brand adherence, and creating proposals reduce the time spent building the essential one-on-one relationships that close deals.

CRE marketing technology solves these issues.

The right product eliminates redundant processes and increases the amount of work brokers and their teams complete in a day. Marketing service providers like Buildout design unified marketing collateral for brokerage teams and automatically update data across various networks with a single click. Maintaining current, professional materials promotes current client properties in line with the branding strategy. On the front end of the deal, instant proposal creation imparts a positive impression with a potential client. Teams secure a listing quicker and start selling faster. In short, efficient and cohesive marketing technology eliminates redundant work and generates more leads.

Brokers will learn from the ebook how marketing technology reduces the time to prepare listings for the market from days to hours.

The quicker you list, the better it is for your brand reputation and for the clients. Our ebook explains how CRE marketing technology streamlines workflow. As our partners at Buildout know, the right CRE marketing product helps agents develop strong proposals and high-quality marketing packages that win listings. Download the e-book to learn how CRE marketing technology empowers brokerage teams to work smarter, not harder, by maximizing their resources.

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