Michael Beckerman Archives | Page 39 of 54 | CREtech

1. Create

2. Share

3. Analyze

I have never been a marketing director. When I was running my PR firm though I worked with hundreds of them. They usually fell into two categories: 1) the innovators and 2) the followers. But what they had in common was they were bound by the notorious "B" word...BUD...

If you are following what’s happening in the big media world, it’s all about the unbundling of content and the sharing of it on multiple platforms. Just take a look at Facebook’s initial success with Instant Articles or Apple�...

  Write!

In my opinion, there is no smarter, easier and more effective way for a real estate professional to build their own professional brand than by becoming a thought leader in their respective market.

The tools to write blogs have never been easier with sites like Wordpress or Squarespace. And there have never been as many outlets to distribute your blog to, whether it's Li...

Perhaps you’ll notice a new look for my blog.

I do really enjoy the process of writing a blog. While a lot of the time it feels like I am writing to an audience of one (me) I nonetheless keep writing because I am passionate about what I have to say. And to anyone that wants to listen, I will keep saying it.

I have been thinking about this blog for a while and realize that what I a...

I was not one of the original LinkedIn believers. My partner from my PR firm was though. He was a networking machine on the site. He used it to help grow our PR business by making really strateg...

In my mind, Apple has the world’s smartest brand thinkers, marketing strategists and product gurus. So when I read that THEY are getting into the content marketing business, it really means something significant. I have been writing about, speaking about, ...