Years ago, Google was where you went to search. Facebook was where you went to check up on friends. Amazon was where you bought something. And Apple was a cool products company. Those lines of distinction were very clear back then.
Today, this no longer holds true. It is obvious there are five big tech companies and they all w...
As a follow up to my blog posted this morning, "Breaking News: What Microsoft's Acquisition of LinkedIn Means," here's a great read from Recode:
It’s all about content!
Everywhere you look these ...
I love PR. I love media relations. I believe in their power. I honestly think they are the most effective marketing tools out there!
I personally entered the field in 1989 and spent the next 25 years or so building Beckerman PR. I eventually gained a new partner and together, we acquired Anten...
If you are active on LinkedIn, you will no doubt see them.
If you are on Twitter, they are all over your news feed.
If you visit good business media sites like Inc, Forbes and FastCompany, they are there too.
For the most pa...
So often I hear chatter in the market about how real estate people aren’t tech savvy and how they are slow to adapt to new technologies, etc.
I say “bullshit”!
I know a ton of real estate folks from my days running my PR firm. Many who are good friends today. If you hang around any of them, you’ll notice that these dinosaurs :) actually carry ...
Most commercial brokers don’t seem to enjoy self promoting. I get it. The thinking has been that perhaps that’s what the company’s marketing people are supposed to be doing?!?! Or maybe it's something that feels too self promotional. But if you still think that way in 2016, you are DEAD WRONG!!!
If you don’t trust me, just ask these professionals…
