Ferguson Partners' recent survey highlights the real estate industry's swift move towards AI integration, with 84% of respondents actively experimenting or implementing AI solutions. Nearly one-third have started applying AI in specific business areas, and 24% use it for personal productivity. The survey underscores the need for real estate professionals to embrace AI to maintain competitiveness, with common applications in CRM analysis, financial processes, and customer service enhancements. Despite the enthusiasm, challenges such as understanding AI applications and demonstrating clear ROI persist. This survey sets the stage for ongoing exploration of AI's role in real estate.

Original article posted January 8, 2025.