JLL has launched JLL Falcon, an advanced AI platform set to drive innovation in commercial real estate (CRE) by combining JLL's proprietary data with generative AI technology. Falcon aims to streamline operations, enhance client outcomes, and increase revenue through insights derived from human and machine learning. Key features include multi-modal AI models, natural language processing, and enhanced data analytics. Falcon will also support JLL GPT™, the first generative AI assistant for CRE, which empowers JLL's 47,000 professionals with AI-powered tools for data analysis and custom client solutions. As CRE adapts to AI advancements, JLL’s Falcon platform positions the company as a leader in digital transformation within the industry.